In today’s digital world, marketing isn’t an option—it’s a requirement. The average company will set aside a marketing budget that ranges from 1% to 50% of sales, which can mean a significant investment. Given the expense, it’s fair to say it’s important to be sure you’re partnering with the right agency!
When it comes to the legal field, marketing can grow even more complicated. Worse, any law firm hoping to market itself online will find that, with the abundance of lawyers trying to stand out from the crowd, the competition can be brutal.
That’s why it’s crucial to partner with a smart marketing company with the experience you need to connect with clients. Here’s how to find the right digital marketing agency for your legal firm.
Find a Company That Specializes
There are plenty of digital marketing agencies that offer solutions for a wide range of clients—but these experts might not have what it takes to help you.
Legal marketing tactics require specific strategies in terms of keywords, website practices, backlinks, and more. In addition, law firms may need to consider the specific wording of their ad-based legal content, and they may require tweaks to their digital marketing funnel.
An agency with a track record of success in law firm marketing can help. In many cases, you’ll even find agencies that specialize in one specific legal area, such as personal injury lawyer marketing or marketing for medical malpractice lawyers.
Consider Your Goals
Before you can start working to find the right lawyer marketing agency for your needs, you’ll need to know what those needs are. What do you want to accomplish? What should your chosen marketers be able to do for you?
Some firms may want to widen their reach with potential clients statewide, for example, while others may need help with branding. Some may want to do traditional marketing within their city, while others may need help changing their clients’ perceptions about them. Decide what goals you’re reaching for in order to help you choose the company best equipped to help you meet them.
Hone In on the Details
As you start to narrow down your options, it’s time to consider the details.
First, make sure to request proof of results beyond reviews and testimonials, even if you’re sure the agency has relevant experience.
Next, ask questions about how the agency works. How often will they meet with you, and when can you expect results? Will you have a single account manager, and how will they report back to you?
Last but not least is the discussion of fee structures and your contract. Find out their offerings in terms of contract lengths and fees, and don’t forget to ask whether they allow you to scale their services up or down as needed.
Get the Law Firm Marketing You Need
Marketing your law firm can be a tough prospect in today’s crowded digital arena—but it doesn’t have to be. Smart marketing strategies from experienced agencies can help you stand out from the rest, connecting with your audience through tried-and-tested tactics. Do your research to find a company you can trust, and partner with them to see the results you’re looking for!
Need more tips to help your legal firm stand out online? Check out our other posts for additional insights.